2 days in the desert- Joshua Tree to be exact. 2 days full of... well desert, and denim, and heaps of other radness as well- motorcycles and machines, brands representing all categories imaginable, good humans and even better stories. Everything about this event was rad all the way down to the roots. A big thank you to everyone that came together and made this trade show/gathering/desert party possible- especially Juniper Ridge. Can we sign up for next year yet?